Your favourite people.
Their style choices.
Shop along live.
Celebrities and influencers go live from their own computer and share their screens as they shop HM.com. See what they choose. Hear their voice. Ask questions. Help them decide. Shop along.
THE STYLE EDIT / GiftsLet’s style it together
Choose a statement piece, then help me put the outfits together.
Category inspiration. Check current products and prices on HM.com.
One statement shirt. Three ways to wear it.
Help build the looks. Share your styling ideas.
A familiar face.
A fresh way to shop.
From party outfits to cosy Christmas homes, join your favourite people as they browse H&M live. Bring your questions, share your recommendations and discover something together.
Good company. Great finds.
Fashion, party outfits, home inspiration and Christmas gifts on a budget.
Pop in throughout the day.
A changing schedule of celebrities, fashion creators, home stylists and gift shoppers.
A live layer.
A simple iframe.
Embed the GAWP® experience within HM.com using an iframe. Creators share their screens from home or wherever they are, browsing the existing H&M website with shoppers.
Each celebrity, creator and influencer invites their followers to join them on HM.com.
Viewers ask questions, recommend pieces, share styling ideas and help the host decide what to buy.
Individual channels, follows and go-live alerts connect shoppers with the next session.
The technology is built.
While this H&M LIVE demonstration is illustrative and static, GAWP® supports individual creator channels, live screen sharing, audience interaction, followers, go-live notifications and paid subscriptions.